What must a licensed brokerage's website display?

A licensed brokerage's website must display the brokerage's licensed name to ensure compliance with legal and regulatory requirements. This is important because it provides transparency and helps the public identify the credentials and legitimacy of the business. Displaying the licensed name promotes trust and accountability within the real estate industry, allowing clients to verify that they are dealing with a properly licensed and regulated entity.

Having the brokerage's licensed name prominently featured on the website is a way to distinguish it from other businesses and reinforces the professionalism of the brokerage. It informs clients and potential customers that they are engaging with a recognized business entity authorized to conduct real estate transactions.

In contrast, while personal names, phone numbers, and listing prices may be useful in various contexts, they do not fulfill the regulatory requirement intended to protect consumers and uphold the standards of the profession. Therefore, ensuring that the brokerage's licensed name is displayed is crucial for proper communication of identity and compliance within the field.